Summary of Video

Overall, our video illustrates the meaning of the song very well, in which we used both narrative and performance to captivate the meaning. The song is about the pain and heartache that a female(protagonist) goes through; this is reflected in the video through her vulnerability at the beginning and anger towards the middle. At the beginning we see a male and female as a couple walking through the park. She suddenly breaks down and cries; tries to confide in him, but he doesn't want to hear it and walks off. We then see a shot of her singing to him as he walks away. The following scene we have the boy at home trying to turn the TV on but i doesn't work until he hits it. after a while he goes off to sleep but keeps on having nightmares of his girlfriend who turns into having an obsession with him and generates an anger toward him which he see in his nightmare. Throughout the video we see cut back clips of him tossing and turning constantly in his sleep; flashbacks of the couple together are seen in this stage. Midway we see a complete different side to the artist (the girl) as she turns devilish and completely crazy to the point she follows him home and looks into his window while sleeping. Towards the end we see her crawling towards him up his bed whilst he is sleeping and then he wakes up to find she isn't there and that it was all a nightmare.

The video makes use of the forms and conventions of the rock genre effectively, for example, the artist's image is very much like the image of a rock artist- messy hair and heavy eye make-up. In addition, we have more importantly used the conventions of music videos, for instance the music establishes a general mood; drives the editing to build around that mood, in which we have done so. In particular when the tempo and beat of the song changes, there tends to be shorter shots (fast-cut montage) and the image of the artist changes dramatically. Furthermore, we have made use of close-up shots of the artist. This is common in all music videos partly because of the dsire to create a sense of intimacy for the audience; they also allow audience recognition of the artist.

Final Version of Video

I filmed several different shots, including the artist performing on stage and some shots of her performing in the park.

Rough Cut of Video

During the production of the video, I mainly filmed different shots, including the artist performing on stage and some shots of her performing in the park.

Conventions of the Genre

The genre we have used is a cross between urban soul and rock. The artist Nneka is known as an R&B/soul/hip hop singer; in which the lyrics to the song is very deep and soulful. However, the song inflicts aspects of rock, as the version we used was remixed by Chase & Status.

Conventions of urban soul include: catchy rhythms, stressed by hand claps and extemporaneous body moves. Call and response between soloist and the chorus, and an especially tense vocal sound. The genre also used improvisational additions, twirls and auxiliary sounds.

Conventions of the rock genre: The sound revolves around the guitar back beat laid down by a rhythm section of electric bass guitar, drums and keyboard instruments such as organ/piano. Rock music is usually formed by a rock band, for example, Nickelback or Evanescence. They consist of the lead singer, electric guitarist, bass guitarist and a drummer, forming a quartet. In addition, the videos for the genre are usually performance based.

Summary of Artist

Nneka was born 24 December 1981 and is a Nigerian-German hip hop/soul singer and songwriter. She sings in English and her traditional language of Igbo.
She is the daughter of an Igbo Nigerian father and a German mother. Nneka relished the experience of singing from an early age in her school and in the church choir. After relocating to Hamburg, Germany, at the age of 18, she pursued a career in singing alongside a degree in Anthropology.

Even though Nneka sings more than raps, she names hip hop as her primary musical root and most important source of inspiration, while citing artists such as Fela Kuti and Bob Marley as well as contemporary rappers Mos Def, Talib Kweli, Mobb Deep and Lauryn Hill as key influences in her own pursuit of musical recognition.

Her lyrics reflect much of her history and life in Nigeria as well as her time spent in Western Europe. Her songs stress the issues of capitalism, poverty and war and are often loaded with moral and biblical messages and references, with some music commentators comparing her to Erykah Badu, Neneh Cherry and Floetry.

Since 2003 Nneka has been working closely with the hip hop beatmaker DJ Farhot, a producer living in Hamburg. As a young singer she first gained public attention in 2004 while performing as an opening act for dancehall reggae star Sean Paul at Hamburg Stadtpark.

Summary of Original Video

When listening to the song, you would imagine that the video would reflect the heartache and love of the artist. However, it doesn't at all. It is set in Africa and the majority of shots were of Nneka performing on the streets of her home town where we see ordinary people walking the streets. Other scenes include Nneka at home with her friends laughing and doing everyday things.The video basically reflects everyday life and creates a sense that it is somewhat a home made video. Overall, the video didn't make use of the forms and conventions of what a music video should be, although there were close-up shots of the artist to allow audience recognition.

Anima-tic of Storyboard