The genre we have used is a cross between urban soul and rock. The artist Nneka is known as an R&B/soul/hip hop singer; in which the lyrics to the song is very deep and soulful. However, the song inflicts aspects of rock, as the version we used was remixed by Chase & Status.
Conventions of urban soul include: catchy rhythms, stressed by hand claps and extemporaneous body moves. Call and response between soloist and the chorus, and an especially tense vocal sound. The genre also used improvisational additions, twirls and auxiliary sounds.
Conventions of the rock genre: The sound revolves around the guitar back beat laid down by a rhythm section of electric bass guitar, drums and keyboard instruments such as organ/piano. Rock music is usually formed by a rock band, for example, Nickelback or Evanescence. They consist of the lead singer, electric guitarist, bass guitarist and a drummer, forming a quartet. In addition, the videos for the genre are usually performance based.
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