Target Audience

The genre of music that the original artist is known for is hip hop/soul, therefore the target audience would have an interest in the hip hop and soul genre. However, as we have used the Chase & Status remix for the song 'Heartbeat' which has more of a harsh tempo and a rock feel to it, the target audience would also have an interest in the rock genre. In addition, as a group we have decided to incorporate the forms and conventions of a rock video into our video, therfore the target audience would mainly favour the rock genre. With this in consideration, the age group that this genre would mainly appeal to would be 16-25 year olds.