Summary of Artist

Nneka was born 24 December 1981 and is a Nigerian-German hip hop/soul singer and songwriter. She sings in English and her traditional language of Igbo.
She is the daughter of an Igbo Nigerian father and a German mother. Nneka relished the experience of singing from an early age in her school and in the church choir. After relocating to Hamburg, Germany, at the age of 18, she pursued a career in singing alongside a degree in Anthropology.

Even though Nneka sings more than raps, she names hip hop as her primary musical root and most important source of inspiration, while citing artists such as Fela Kuti and Bob Marley as well as contemporary rappers Mos Def, Talib Kweli, Mobb Deep and Lauryn Hill as key influences in her own pursuit of musical recognition.

Her lyrics reflect much of her history and life in Nigeria as well as her time spent in Western Europe. Her songs stress the issues of capitalism, poverty and war and are often loaded with moral and biblical messages and references, with some music commentators comparing her to Erykah Badu, Neneh Cherry and Floetry.

Since 2003 Nneka has been working closely with the hip hop beatmaker DJ Farhot, a producer living in Hamburg. As a young singer she first gained public attention in 2004 while performing as an opening act for dancehall reggae star Sean Paul at Hamburg Stadtpark.

Summary of Original Video

When listening to the song, you would imagine that the video would reflect the heartache and love of the artist. However, it doesn't at all. It is set in Africa and the majority of shots were of Nneka performing on the streets of her home town where we see ordinary people walking the streets. Other scenes include Nneka at home with her friends laughing and doing everyday things.The video basically reflects everyday life and creates a sense that it is somewhat a home made video. Overall, the video didn't make use of the forms and conventions of what a music video should be, although there were close-up shots of the artist to allow audience recognition.

Anima-tic of Storyboard

Target Audience

The genre of music that the original artist is known for is hip hop/soul, therefore the target audience would have an interest in the hip hop and soul genre. However, as we have used the Chase & Status remix for the song 'Heartbeat' which has more of a harsh tempo and a rock feel to it, the target audience would also have an interest in the rock genre. In addition, as a group we have decided to incorporate the forms and conventions of a rock video into our video, therfore the target audience would mainly favour the rock genre. With this in consideration, the age group that this genre would mainly appeal to would be 16-25 year olds.

Annotation of Lyrics

By Danny Antoine

Props and Locations

These images are of the room that we will use in the music video.These images are taken by Danny. This is a good location for our music video as it full fills what we need to complete theses particular scenes and create a scence of reality.

This location is Albert Gardens Tower Hamlets, London E1, UK.

This is one of the locations we used to shoot the music video.

This location is Arbour Square Tower Hamlets, London E1, UK.

we actually used this location for the first couple
of scenes in our music video.

By Siham Allali

Shooting Schedule